Social Media

🧭 Accounts

🎨 Brand & Design Resources

💾 Assets

• Brand Assets — logos, colors, fonts, etc.
• Photos & Videos
  • #public-pictures on Discord
  • Google Drive folder

🧰 Helpful Tools

• Bitly — URL shortening
• Canva — design posts and stories
• CapCut — edit short videos

🖼️ Free Stock Photos

• Unsplash
• Pexels
• Pixabay

🗓️ Content Management

• Scheduler: Publer — used to queue and publish to all accounts
• Posting cadence: Aim for...
  • 2-3 posts per week on Bluesky, Instagram, & Facebook
  • 1-2 on TikTok
• Review workflow:
  1. Draft in Publer or Canva
  2. Share preview in #marketing Discord channel for review
  3. Publish or schedule after approval

📸 Content Ideas

• Upcoming events and classes
• Member spotlights ("What are you working on?")
• Behind-the-scenes: lab upgrades, 3D printing, repairs, etc.
• Volunteer features or open hours photos
• Time-lapses or "before/after" projects
• Cross-promotion with local partners
• Seasonal campaigns (Giving Tuesday, back-to-school, etc.)

📜 Style & Accessibility Guidelines

• Tone: approachable, community-driven, inclusive, and curious
• Avoid overly technical jargon; highlight creativity and people
• Always include alt text for images where possible
• Avoid filters that obscure clarity or color-accuracy of projects
• Ensure captions are readable on light/dark backgrounds
• Keep text concise (aim <125 characters for Instagram captions)

#️⃣ Hashtags

Not every post will need every hashtag; use the ones that make sense for the post and feel free to add any others.

• #Hackerspace
• #Makerspace
• #RootAccessHackerspace
• #Fresno
• #FresnoCA
• #TowerDistrict
• #VanNessVillage
• #FresnoMakers
• #MakersGonnaMake
• #SupportYourLocalHackerspace

📈 Analytics & Review

• Review Publer analytics monthly to track reach, engagement, and follower growth
• Record standout posts and lessons learned in this wiki (below)
• Experiment with different content types — short video, carousels, or before/after reels