🧭 Accounts
🎨 Brand & Design Resources
💾 Assets
🧰 Helpful Tools
- Bitly — URL shortening
- Canva — design posts and stories
- CapCut — edit short videos
🖼️ Free Stock Photos
🗓️ Content Management
- Scheduler: Publer — used to queue and publish to all accounts
- Posting cadence: Aim for...
- 2-3 posts per week on Bluesky, Instagram, & Facebook
- 1-2 on TikTok
- Review workflow:
- Draft in Publer or Canva
- Share preview in
#marketing
Discord channel for review - Publish or schedule after approval
📸 Content Ideas
- Upcoming events and classes
- Member spotlights ("What are you working on?")
- Behind-the-scenes: lab upgrades, 3D printing, repairs, etc.
- Volunteer features or open hours photos
- Time-lapses or "before/after" projects
- Cross-promotion with local partners
- Seasonal campaigns (Giving Tuesday, back-to-school, etc.)
📜 Style & Accessibility Guidelines
- Tone: approachable, community-driven, inclusive, and curious
- Avoid overly technical jargon; highlight creativity and people
- Always include alt text for images where possible
- Avoid filters that obscure clarity or color-accuracy of projects
- Ensure captions are readable on light/dark backgrounds
- Keep text concise (aim <125 characters for Instagram captions)
#️⃣ Hashtags
Not every post will need every hashtag; use the ones that make sense for the post and feel free to add any others.
- #Hackerspace
- #Makerspace
- #RootAccessHackerspace
- #Fresno
- #FresnoCA
- #TowerDistrict
- #VanNessVillage
- #FresnoMakers
- #MakersGonnaMake
- #SupportYourLocalHackerspace
📈 Analytics & Review
- Review Publer analytics monthly to track reach, engagement, and follower growth
- Record standout posts and lessons learned in this wiki (below)
- Experiment with different content types — short video, carousels, or before/after reels
🕒 Suggested Posting Schedule by Platform
Platform | Primary Posting Window(s) | Alternate / Backup | Notes / Avoid |
---|
Instagram / Facebook | Tue–Thu, 10 AM – 1 PM | Wed 1–3 PM | Based on Sprout’s "best times to post" general window (Sprout Social) |
Facebook (morning emphasis) | 8 AM – 12 PM daily (especially Mon–Sat) | Midday (around noon) | Sprout calls these "high engagement" windows (Sprout Social) |
TikTok | Wed 2 PM – 5 PM | Tue 5 PM, Thu 3–5 PM | These hours tend to show higher engagement for TikTok business accounts (Sprout Social) |
Twitter / X | Tue–Thu, 9 AM – 2 PM | Morning 8–10 AM | Sprout’s heatmap suggests this is a sweet spot (Sprout Social) |
LinkedIn | Tue–Thu, 10 AM – 1 PM | Wed 10–11 AM | Best windows for company pages during business hours (Sprout Social) |
YouTube (posts / Shorts) | ~1 PM (any day) | Thu also 10 AM | Sprout finds consistent engagement around 1 PM (Sprout Social) |