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Social Media


🧭 Accounts

PlatformAccountNotes
Linktree/rootaccess
Instagram@rootaccesshackerspace
Facebook/RootAccessHackerspace
BlueSky@rootaccess.orgBasically like old Twitter, but not awful.
TikTok@rootaccesshackerspace
LinkedIn/root-accessStill tryiong to figure out how this fits in to our strategy.
Twitter/X@rootaccesscaWe sunset our Twitter account after Elmo's shenanigans.

🎨 Brand & Design Resources

💾 Assets

🧰 Helpful Tools

  • Bitly — URL shortening
  • Canva — design posts and stories
  • CapCut — edit short videos

🖼️ Free Stock Photos


🗓️ Content Management

  • Scheduler: Publer — used to queue and publish to all accounts
  • Posting cadence: Aim for...
    • 2-3 posts per week on Bluesky, Instagram, & Facebook
    • 1-2 on TikTok
  • Review workflow:
    1. Draft in Publer or Canva
    2. Share preview in #marketing Discord channel for review
    3. Publish or schedule after approval

📸 Content Ideas

  • Upcoming events and classes
  • Member spotlights ("What are you working on?")
  • Behind-the-scenes: lab upgrades, 3D printing, repairs, etc.
  • Volunteer features or open hours photos
  • Time-lapses or "before/after" projects
  • Cross-promotion with local partners
  • Seasonal campaigns (Giving Tuesday, back-to-school, etc.)

📜 Style & Accessibility Guidelines

  • Tone: approachable, community-driven, inclusive, and curious
  • Avoid overly technical jargon; highlight creativity and people
  • Always include alt text for images where possible
  • Avoid filters that obscure clarity or color-accuracy of projects
  • Ensure captions are readable on light/dark backgrounds
  • Keep text concise (aim <125 characters for Instagram captions)

#️⃣ Hashtags

Not every post will need every hashtag; use the ones that make sense for the post and feel free to add any others.

  • #Hackerspace
  • #Makerspace
  • #RootAccessHackerspace
  • #Fresno
  • #FresnoCA
  • #TowerDistrict
  • #VanNessVillage
  • #FresnoMakers
  • #MakersGonnaMake
  • #SupportYourLocalHackerspace

📈 Analytics & Review

  • Review Publer analytics monthly to track reach, engagement, and follower growth
  • Record standout posts and lessons learned in this wiki (below)
  • Experiment with different content types — short video, carousels, or before/after reels

🕒 Suggested Posting Schedule by Platform

PlatformPrimary Posting Window(s)Alternate / BackupNotes / Avoid
Instagram / FacebookTue–Thu, 10 AM – 1 PMWed 1–3 PMBased on Sprout’s "best times to post" general window (Sprout Social)
Facebook (morning emphasis)8 AM – 12 PM daily (especially Mon–Sat)Midday (around noon)Sprout calls these "high engagement" windows (Sprout Social)
TikTokWed 2 PM – 5 PMTue 5 PM, Thu 3–5 PMThese hours tend to show higher engagement for TikTok business accounts (Sprout Social)
Twitter / XTue–Thu, 9 AM – 2 PMMorning 8–10 AMSprout’s heatmap suggests this is a sweet spot (Sprout Social)
LinkedInTue–Thu, 10 AM – 1 PMWed 10–11 AMBest windows for company pages during business hours (Sprout Social)
YouTube (posts / Shorts)~1 PM (any day)Thu also 10 AMSprout finds consistent engagement around 1 PM (Sprout Social)

Social Media was last modified by Derek Payton on Oct. 4, 2025, 9:31 p.m.